Featuring a joyful design, the Pride Edition Sport Band incorporates a full range of vibrant colours to celebrate the beauty and diversity of the LGBTQ+ community. In addition to the colours of the core Pride flag, black and brown symbolise marginalised LGBTQ+ communities of colour, as well as those impacted by HIV/AIDS. Light blue, pink and white honour trans and non-binary people.

Made from a custom-developed high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The innovative pin-and-tuck closure is laser-etched with "Designed with pride in California". The band is complemented by a matching animated watch face and iPhone wallpaper.

Apple is proud to financially support LGBTQ+ advocacy organisations working to bring about positive change:

Equality Federation Institute

Equality Federation is an advocacy accelerator that is building a network of state-based LGBTQ+ advocacy organisations in the United States. The groups work on critical issues - from advancing workplace fairness and family recognition, to defeating anti-transgender bills and HIV criminalisation laws - that affect how LGBTQ+ people experience the world.

Encircle

Encircle provides life-affirming therapy, programs and services to LGBTQ+ communities and their families. With houses at multiple locations in Utah, Encircle provides safe spaces for LGBTQ+ youth to make new friends, connect with peers and access support.

• General Information
• • Manufacturer
  • Apple, Inc
  • Manufacturer Website Address
  • http://www.apple.com
  • Brand Name
  • Apple
  • Product Type
  • Smartwatch Band